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My pinky ring represents persistence. For about three years I’ve wanted to start a fashion and lifestyle blog, but didn’t have the slightest clue where to begin. During April 2015 I made the decision to buckle down and make it happen. After a year of self-development and brand curation, I officially launched my site this past May. Relatively speaking, it’s been such a small amount of time and it’s still hard to wrap my head around everything I’ve learned. I had no concrete expectations going into this, but my end goals have remained at top of mind. I’m already extremely proud of what I’ve accomplished, and my Fred + Far ring is a daily reminder to be persistent in achieving what I’ve set out to do. Even just a little bit every single day is still forward. And forward is progress. It’s essential for every woman to find her purpose and work at it every single day to make it come to life. Not only is my pinky ring a reminder of persistence with my business, but also a constant reminder to preserve my independence, integrity, and self-appreciation. 
--Rebecca Rollolazo, Founder,