While an engagement ring has long represented someone's relationship with another person, Fred + Far considers the oft-overlooked pinky ring as a way to show commitment to one's self. As such, the brand sells only one item: the self-love pinky ring.
The idea came from cofounder Melody Godfred's own search for a token she could wear as a way to remember to appreciate and take care of herself. This eventually took shape as a small ring that perhaps recalls an engagement ring. Eventually, Godfred wanted to bring this same sense of self-realization to other women. So, with the help of her friend (and now co-founder) Samira Far, Godfred started Fred + Far in April 2016. (The brand's name is a combination of the duo's surnames.)
Its product offering may be sparse, but Fred + Far's design is as mindful as the message behind it. "Most pinky rings are either inspired by traditional men's signet rings, or are simply thin little bands," Far told Racked of the competitive market. Fred + Far's rings, on the other hand, are inspired by the female form, down to the shape of the stone they carry: Each features a lab-created white sapphire, fashioned into an inverse triangle — a symbol of "the power of the divine feminine," Far told the site.
Another big part of the label's self-love narrative is the fact that Fred + Far is an ethical brand: The stones are conflict-free, and everything is made locally in L.A. Prices range from $150 for a sterling silver band to $325 for a 14-karat yellow-, rose-, or white-gold iteration.
The message behind these rings is something we can certainly get behind. But, it's worth noting that a pricey piece that's marketed to make a statement like this might make some folks skeptical. These rings are less economically burdensome than an engagement ring, of course, but not exactly cheap. (And couldn't any piece of jewelry — maybe something you already own, even — presumably be a symbol of self-love, after all?)
Still, Fred + Far has made an impact on social media (and created a following for its mission). The brand's work isn't done: Fred + Far is hoping to grow into other categories, while still staying true to its message — which is certainly one worth reminding ourselves of, especially if all that takes is glancing at a great new ring.