The 2018 Color of the Year, Ultra Violet, is a stand out color that is going to have a dramatic impact in the fashion, jewelry and design worlds this year. The color has deep roots in mindfulness practice as a grounding color and is known for its energizing properties in both decor and jewelry. Pantone describes the color as “Complex and contemplative, Ultra Violet suggests the mysteries of the cosmos, the intrigue of what lies ahead, and the discoveries beyond where we are now” and “communicates originality, ingenuity, and visionary thinking that points us toward the future.”(Pantone)
The Power of Ultra Violet Amethysts
In meditation, violet purifies your aura and inspires connection with yourself and relaxation for your body and mind. Which is why Amethyst is the perfect stone for embodying all of this magic.
In our Amethyst Self Love Pinky Ring, the stone purifies negative energy and fuels connection with the divine. Amethyst is a crystalline quartz that can be found in shades of purple, lilac or mauve. Our amethysts are specifically Rose de France amethysts, which feature a beautiful pink to lilac color that is perfect for those obsessed with both ultra violet and millennial pink (in other words, all of us).
Amethyst is an incredibly powerful stone that alleviates sadness and grief, and has very strong cleansing and healing powers. It improves focus, memory, and motivation, and even relieves insomnia. Amethyst is linked to the crown chakra, and clears the mind and removes negativity, stress and anxiety.
Calling all February Birthday Girls
Amethyst is the February birthstone, which means if your birthday is approaching next month, it’s the perfect time to treat yourself to this magical February birthstone ring!
Whether you choose an Amethyst Original or Mini Self Love Pinky Ring, it will serve as a powerful reminder to care for yourself be eliminating negativity and welcoming the divine into your life.
Pantone picks its Color of the Year based on the ability of the color to convey deep messages and meaning and aims to provide empowerment to designers and artists using the color. The color chosen provides “strategic direction for the world of trend and design, reflecting the Pantone Color Institute’s year-round work doing the same for designers and brands.” (Pantone)