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Across the country, Americans are getting married later and later.

For women, the average age of a first marriage has risen a solid 7 years over the past several decades, from 20 in 1960 up to 27 today.

This reality could be why one jewelry company's “anti-engagement ring” campaign is becoming so popular: it's reinforcing that women don't need to be given a ring by anyone else in order to simply love themselves.

The campaign — which was introduced by the Los Angeles-based Fred and Far — is known as the “Self Love Movement.