Sivana East - I'm Melody Godfred and This Is My Dharma

Sivana East - I'm Melody Godfred and This Is My Dharma

Melody Godfred is the founder of Fred and Far, a Self Love Movement, and creator of the Self Love Pinky Ring (a self-commitment ring for women). She’s passionate about empowering women to choose themselves and transform their lives. Since the company’s launch in 2016, women in 40+ countries have joined the movement and wear the ring as a symbol of their commitment to practice self-love and self-care on a daily basis. Fred+Far has been featured in numerous global publications including Elle, Harper’s Bazaar, Racked, Cosmopolitan, Self, Refinery29, WhoWhatWear, The Daily Mail, Business Insider, The Guardian, and more.

Melody Godfred is also the founder and CEO of Write-In Color, a personal branding and career development company. Before launching Write In Color in 2010, Melody was a litigation attorney at one of Los Angeles’ premier law firms. This experience served as the inspiration behind her novel, “The Agency: Hollywood Talent, CIA Managed.”

Melody lives in Los Angeles with her husband Aaron, and twin daughters Stella and Violet.

Personal or Professional Goals:

I created The Self Love Pinky Ring to empower women to choose themselves, and to wear a symbol and reminder of that commitment. Her goal is to make it as recognizable as the engagement ring.

What’s Your Offering to the World?

I am in service to a tribe of powerful women around the world who have made a pinky promise to choose themselves, and each other. Each of us wears a Self Love Pinky Ring as a symbol of this commitment. As the founder of this global self love movement, I take my responsibility to provide resources and support to my tribe very seriously. On a daily basis, I, along with my extraordinary team, create original content that features our tribe members, inspires our tribe members, and empowers our tribe members to practice self-discovery, self-care and self-love on a daily basis.

Who/What Inspires You?

Every woman who owns her story and worth is my inspiration. I’m privileged to witness women from all walks of life choose themselves on a daily basis, and I’m honored to create space for and celebrate their unique stories. From the girl in college who is healing from an abusive relationship to the woman in her sixties who is putting herself first for the first time in her life, each woman joins our movement with a unique story and a common purpose. It’s also incredibly inspiring to see these women come together and support each other on our social media platforms. We’re cultivating a global community of self-loving women, which is why our mantra is that self-love and sisterhood will save the planet.


My mission is to change the way women feel about themselves. With each woman who chooses herself, we get one step closer to raising a self-loving generation of women who engage in life whole. When you approach life from a place of wholeness and self-worth, everything transforms. That’s why self-love and self-care are so important: they pave the way for a new, richer and happier life experience.

Favorite Quote:

“Out beyond ideas of wrongdoing and right-doing, there is a field. I’ll meet you there.” Rumi


As an entrepreneur who runs two businesses and a mother of twins (my girls Stella and Violet are now five), I understand first-hand the challenges facing working women. We are put under tremendous pressure (from ourselves, and society) to do it all, be it all, and have it all, at all times. The secrets I’ve learned along the way are that no one person can do everything, and until you’re willing to ask for help and accept it, you’ll never make any progress. Asking for help, and accepting help in the way that it is offered (especially if it is different than your way), is difficult, but transformative. It’s also essential to eliminate feelings of guilt and shame, as both inhibit your ability to thrive in the moment you’re in. That means that if you’re with your kids, you can’t feel guilty about the work you’re not doing, and vice versa. The best way to ground yourself in the experience you’re having, rather than feeling guilty about the experience you’re missing, is to practice gratitude. If guilt robs you of the moment you are in, gratitude reclaims it.